BTS Pre-Release Strategy
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BTS Pre-Release Strategy
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About this listen
What happens when a pre-release becomes the main event?
In this episode, we break down how BTS turned the ARIRANG rollout into a full-fledged campaign — not just a teaser cycle, but a narrative arc. Instead of announcing music, they staged anticipation. Instead of promotion, they engineered participation.
This isn’t just K-pop marketing — it’s audience architecture.
If you work in music, media, or just wonder why the internet couldn’t stop talking about a song that technically wasn’t out yet… this one’s for you.
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