Revenue looks stable when you’re buying a trade business. What’s unstable is everything underneath it.

Ryan Williams is a longtime operator and co-founder of DivviShares. After reviewing more than 100 deals, he acquired a residential plumbing company and stepped straight into what most buyers only discover after closing: year one exposes everything.

In this episode, we talk about why most home service acquisitions don’t fail because of the market. They fail because of overpaying, owner dependency, rushed decisions, culture problems, and cash flow strain that shows up fast once the deal closes.

Ryan shares what it actually looks like to buy a $5M trade business, miss projections, fire a top producer, slow growth intentionally, test AI answering, and overhaul fleet safety, all in the first year.

This conversation is for trade business owners thinking about buying, selling, or trying to push past that $3–$5M ceiling without breaking their business.

What You Will Learn in This Episode

• Why many home service acquisitions quietly underperform in year one
• How overpaying for SDE or EBITDA puts buyers behind from day one
• The hidden risk of “hands-off owner” deals in the trades
• Why so many owners stall out around $5M in revenue
• How personal income dependency keeps owners from hiring leadership
• What really happens when you fire a top-producing salesperson for culture
• Why moving a billable tech into supervision immediately impacts revenue
• How to think about durability versus aggressive growth projections
• Why cash flow discipline matters more than headline revenue
• How booking rate data exposed a six-figure mistake
• What went wrong with AI answering in a 50+ Southern demographic
• Why speed-to-lead still wins in aggregator-driven markets
• How truck cameras exposed serious safety and liability risk
• The mindset required to survive the first 12 months after buying a trade business

If you’re considering buying a plumbing, HVAC, or electrical company, or you’re building one with the goal of selling someday, this episode gives you a realistic look at what happens after the ink dries.

More From Profit & Grit

Book your complimentary Financial Insight Session with Tyler Martin, fractional CFO for home services and the trades, here:

http://cfointrocall.com

Learn more at http://cfomadeeasy.com

Follow the show for weekly interviews with HVAC, plumbing, and home service owners and experts who share what it really takes to grow, scale, and profit in the trades.

If you listen to any of the following shows, we’re sure you’ll love ours too! To The Point Home Services Podcast, Toolbox for the Trades, Masters of Home Service, Home Service Business Coach With David Moerman, BlueCollar.CEO, The Home Service Expert Podcast, Next Level Pros, Blue Collar Business Podcast, Home Service Millionaire with Mike Andes, The Contractor Fight with Tom Reber, and Blue Collar Success Group.

🎙️ Profit & Grit by Tyler Martin
Real stories. Real strategy. Real results for service-based business owners.

🔗 Website: ProfitAndGrit.com
📍 LinkedIn: linkedin.com/in/thinktyler
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Tyler Martin, a fractional CFO for home services and the trades

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