Ep. 7 | Ranching Ain't a Highlight Reel: Making Money, Taking Hits & Doing It Right cover art

Ep. 7 | Ranching Ain't a Highlight Reel: Making Money, Taking Hits & Doing It Right

Ep. 7 | Ranching Ain't a Highlight Reel: Making Money, Taking Hits & Doing It Right

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About this listen

This ain't a social media highlight reel.

This is a working ranch.

In this episode of the Black Knuckle Ranch Podcast, we pull back the curtain on what it really takes to make money in ranching — and why most people get it wrong.

We talk about:

  • The difference between income and sustainable income

  • Why diversification matters (horses, hay, mulching, events)

  • The real cost of running skid steers and heavy equipment

  • Leasing roping steers vs. owning them

  • Why deadlines mess with your head

  • When to eat a job… and when to double down

  • What happens when integrity costs you money

  • And why communication in business matters more than being right

We also introduce Austin, swap stories about busted fuel filters, nearly dropping a gooseneck on Billy, 200-foot shrapnel from buried farm equipment, and the reality that some jobs go perfect… and some eat you alive.

If you're trying to:

  • Start a ranch

  • Grow a ranch

  • Add a revenue stream

  • Or just understand how real operators think

This episode is for you.

We're not here to impress you.
We're here to tell the truth.

Real Horses.
Real Ranch.
Real Talk.

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