No One Planned This: How Platforms Rewired Entertainment cover art

No One Planned This: How Platforms Rewired Entertainment

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Platforms didn't just digitize entertainment—they rewired who controls discovery, monetization, and cultural power.

No One Planned This: How Platforms Rewired Entertainment traces the shift from studios and networks to feeds and ranking systems.

From Netflix's streaming pivot to YouTube's industrialized creator model, from infinite scroll to algorithmic dominance, it reveals how infrastructure—not talent—began deciding what gets seen, what gets paid, and what endures.

The rise of the creator economy wasn't the revolution. It was the test case.

It exposed the deeper logic of the system: sameness scales, virality is engineered, and the rules change the moment you adapt to them.

A systems-level account of how platforms consolidated control while appearing to democratize culture—and what survives inside that architecture.

©2026 Darren Cross (P)2026 Darren Cross
Content Creation & Social Media Media Studies Social Media Social Sciences
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