Show Notes:

In this episode of the Business Growth Spotlight, Heidi Schalk welcomes Dolapo Adedayo, Founder of Trend Hijacking, to discuss how e-commerce can be repositioned from a side hustle into a structured, cash flowing investment vehicle.

Dolapo shares how his journey began in 2017 when he acquired his first profitable e-commerce business, scaled it, and exited within two years. That experience reshaped his perspective on digital businesses, leading him to build a firm that helps investors buy, scale, and exit profitable e-commerce brands using institutional grade diligence and below market acquisition strategies.

Rather than building from zero, Dolapo advocates skipping the zero to one phase and acquiring businesses that already have product market fit, infrastructure, teams, and cash flow in place. From there, the focus becomes operational optimization, margin expansion, global scalability, and structured exits within one to three years.

Bio:

Dolapo Adedayo is the Founder and Managing Partner of Trend Hijacking, an alternative wealth advisory helping high-net-worth individuals, professionals, and entrepreneurs diversify into digital assets, specifically e-commerce businesses, through structured acquisition, growth, and exit strategies.

Under Dolapo’s leadership, Trend Hijacking has developed a proven model designed to create predictable and outsized returns:

- Acquire profitable e-commerce businesses below market value.

- Scale them using performance-driven frameworks to achieve 2–5× revenue growth within 12–24 months.

- Exit at premium multiples of 3–5×, maximizing client ROI.

Unlike traditional brokers, Dolapo and his team operate as buy-side advisors and operators, applying private equity discipline to every phase of the process, from sourcing and evaluation to negotiation, scaling, and exit execution.

Through this model, Dolapo has helped investors generate consistent cash flow, mitigate risk, and build long-term wealth within the rapidly growing $6 trillion e-commerce sector.

His mission is clear: To democratize the strategies used by private equity firms and make them accessible to individual investors seeking to diversify portfolios and build sustainable wealth through digital commerce.

To connect with our guest, click on the links below:

Personal Socials:

https://www.linkedin.com/in/adedayo-dolapo/

https://x.com/DolapoAdedayo3

Business Socials:

https://www.youtube.com/@TrendHijackingAcquisition

https://trendhijacking.com/blog

https://trendhijacking.com/ecommerce-businesses-for-sale

Website: http://trendhijacking.com/

Connect with me:

LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/

🎁 Grab your Spotlight to Scale Blueprint: https://spotlighttoscale.com/blueprint