We sit down with M+W to trace the rise of Beefy Boy, from sketchbook idea to milk-carton-packaged art toy. A Singapore-based maker with global experience, Merick shares how American cartoons, gym culture, and He-Man proportions collided into a cow-themed character that actually moves units at shows. We talk first convention lessons, why larger figures outsold blind boxes, and what it takes to build confidence in a growing Southeast Asian toy scene. From packaging assembly with friends to future soft vinyl plans, international conventions, and 100-design ambitions, this episode is about betting on one strong character and building a world around it—intentionally and internationally.

On Instagram: @merthewiz

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