21st Amendment - Part 2: People Make The Room (Craft, Team & Community)
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Slip into a private tasting room, at 21st Amendment Distillery, where Victorian mirrors, antique chairs, and a ceiling woven from whiskey staves set the tone for a different kind of night out. We pull back the curtain on how a modern speakeasy aesthetic blends with a team-first mindset to create a space where people breathe easier, sip slower, and feel genuinely taken care of.
Jeff shares why the front-of-house feels both vintage and fresh, with layered seating nooks and cozy corners that invite conversation. He opens up about leadership choices that put the team before everything else—because a valued, trusted staff delivers the kind of warmth and consistency guests can feel the moment they walk in. From intentional onboarding and a handbook that spells out mission and service standards, to a culture that avoids drama and rewards accountability, the throughline is clear: people make the room.
We also explore the experiences that keep regulars coming back. Think hands-on cocktail classes around a big communal table, a blend-and-fill-your-own-bottle program where whiskey lovers craft a custom expression and wax-dip it, and private dinners and tastings for deeper dives. Then we head into cigar country, tracing Jeff’s trip to Nicaragua and the creation of a mild, house-branded 21 AD cigar designed for broad palates and perfect whiskey pairings. The conversation lands on “Cigars for Freedom,” a program that matches house cigar purchases to send care packages to service members, with a new contact in the works to keep that mission alive.
By the end, the purpose shines: build a room where guests can set down their packs for a while, and give the team what they need to make that relief repeatable. If this story resonates, follow the show, share it with a friend who loves great spaces and better service, and leave a quick review so more neighbors can find us.
Presented by Killer Bee Marketing
Helping local businesses in Vero Beach connect with their neighbors.
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