Founder Journal: Jan '26

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Founder Journal: Jan '26

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About this listen

This is my monthly Founder Journal. A personal record documenting the decisions, lessons, and adjustments as I build toward a $1M business by the end of 2027.

In this episode, I’m capturing six lessons from January 2026, recorded in real time while building a mid–six-figure service business.

Lessons from January 2026:

Scarcity works when trust already exists
Breaking beliefs unlocks faster progress
The game is heaven, not hell
Value stacking increases perceived value in sales
Simple messages need to be repeated often
How we launched a pricing increase the right way

Resources:

The Chore Club: https://www.thetododudes.com/chore-club
He Leadeth Me Book: ⁠https://a.co/d/h5qgYBj⁠
Alex Hormozi & Tony Robbins Podcast: https://open.spotify.com/episode/6OXqTdIr33hh21OZPZ2yXV?si=3d67281ba0c04a1b&nd=1&dlsi=62deae23e6844a4c

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