Welcome to The SaaS CFO Podcast! In this episode, host Ben Murray sits down with Vadim Rogovskiy, CEO and co-founder of Eve, an AI-powered sales enablement tool designed specifically for founders and small business owners. Vadim Rogovskiy shares his unique journey as a serial entrepreneur—from selling and exiting previous startups to launching Eve after discovering the challenges small businesses face managing leads without traditional CRMs.

Together, Ben Murray and Vadim Rogovskiy dive into Eve’s early days, its customer-first approach, the founding story, and how AI is transforming sales for SMBs. You’ll hear insights on fundraising in today’s fast-moving AI market, lessons learned across multiple ventures, and how grassroots, founder-led marketing is key in cutting through industry noise. Whether you’re scaling your SaaS startup or curious about AI’s impact on modern sales and revenue models, this episode is packed with real-world advice and thoughtful analysis on building and growing a successful tech company.

Let’s jump into the conversation!

Show Notes:

00:00 "Building EVE from Event Insights"

03:09 "Startup CRM Challenges and Demand"

08:59 "Sustainable Growth Over Hype"

10:46 "Prioritize IRL and Founder-Led Growth"

14:27 "Founder Discusses Early Fundraising Journey"

18:10 "Qualitative KPIs and User Growth"

20:53 "Achieving Product Market Fit"

Links:

SaaS Fundraising Stories: https://www.thesaasnews.com/news/eve-raises-2-million-in-pre-seed-round

Vadim Rogovskiy’s LinkedIn: https://www.linkedin.com/in/vadim-rogovskiy/

Eve AI’s LinkedIn: https://www.linkedin.com/company/joineveai/

Eve AI’s Website: https://joineve.ai/

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