In Episode 16 of Let’s Buy the World, Evan sits down with Ryan Jackson, widely known as “The Trap House King” to break down how unconventional branding, relentless follow up, and long-term real estate strategy helped him turn distressed properties into a Multi Million Dollar Portfolio.

Ryan shares how a simple bandit sign reading “I Buy Trap Houses” accidentally went viral and how he leaned into that momentum by building a bold personal brand around his now famous Cadillac, creative graphics, and unapologetic authenticity.

What started as a joke became a powerful inbound marketing machine that still generates leads across Texas today. But this episode goes far deeper than branding.

Ryan walks through his entire real estate journey, from buying his first home at age 20, house hacking with roommates, stacking rental properties, and eventually acquiring ranch land that’s now valued at over $2 million combined. He explains how his grandfather taught him seller financing at 16, why “buy real estate and wait” became his core philosophy, and how creative deals and patience created massive appreciation over time

This episode is packed with real numbers, real stories and real strategy, no guru fluff.

If you’re serious about real estate, branding, or building wealth through unconventional thinking, this conversation will challenge how you see opportunity.