In this episode of Shady Characters, we sit down with Jim Taylor, comedian, master of ceremonies, and the driving force behind San Juan Capistrano’s iconic Swallows Day Parade. Jim’s story is one of humor, hustle, and heart, spanning decades in stand-up comedy and nearly a decade leading one of Southern California’s largest volunteer-run community events.

Jim shares his early love of comedy, including his admiration for George Carlin and the mentorship that helped him find his own voice on stage. He reflects on years spent performing, hosting a long-running monthly show at the Irvine Improv, writing jokes for others, and learning the hard truth that comedy, like business, takes time, humility, and relentless persistence.

The conversation shifts to Jim’s unexpected second act as president of the Fiesta Association, where he now helps coordinate a 300,000 dollar parade powered almost entirely by volunteers. Jim walks through the realities of managing logistics, city and county relationships, safety planning, fundraising, and the delicate balance of keeping Swallows Day fun, inclusive, and family friendly. What was once known as a wild party has become a tradition centered on community pride, kids, and shared experience.

We also dive into Jim’s philosophy on volunteerism, leadership, and guerrilla marketing. From building visibility without ego to creating moments that make people stop and say, “I helped build this,” Jim explains why giving back is both selfless and deeply personal. He speaks candidly about failure, reinvention, and the satisfaction that comes from creating something bigger than yourself.

This episode is funny, honest, and deeply human. It is a look at how finding your voice, surrounding yourself with people smarter than you, and showing up year after year can leave a lasting imprint on a community. Jim Taylor is proof that legacy is built quietly, one joke, one volunteer shift, and one parade at a time.