Recruiting and retaining top real estate agents has changed — and most brokerages don’t realize it until it’s already costing them talent.

In this live fireside chat, Dina Brannan, Founder & CEO of Table Media Group, sits down with Mike Allton from Agorapulse to break down what real estate brokers and owners need to understand about modern agent recruiting and retention.

Today’s agents are no longer waiting for cold calls or interview invites. They are evaluating your brokerage long before the conversation ever happens — through your social media presence, leadership visibility, culture, and consistency. This conversation dives into how brokerages can build a recruiting engine that works 24/7, even when leadership is busy running the business.

In this episode, you’ll learn:

• Why agents decide on your brokerage before the interview
• How social media has become a pre-recruiting tool, not just marketing
• The real difference between claimed culture and proven culture
• Why inactivity and copy-paste content quietly repel top producers
• How brokerage leaders can show up with clarity, credibility, and confidence online

This session is designed for brokerage owners, managing brokers, team leaders, and real estate executives who want to attract the right agents, strengthen retention, and position their brokerage for long-term growth in a competitive market.

If your recruiting efforts feel harder than they should — this conversation will reframe how you think about visibility, leadership, and strategy in today’s real estate landscape.

Questions for Table Media Group, Inc.? Contact us at isaiah@tablemediagroup.com