Beyond the Business creator Dave Rogers, is also known as ‘The Business Explorer’. He's a previous TEDx Speaker, an award-winning Business Consultant, Coach and Author. For 30 years, he's been using that curiosity to help businesses tackle challenges.

On top of that, Dave’s not your typical business consultant. Yes, he’s worked for big corporations. And yes, he knows how to turn lofty strategies into real, practical results. But what sets him apart is how he brings it all down to earth. He works alongside business owners, start-ups, and leaders to turn “what if” into “what’s next.”

Kevin introduces the topic of Dave's new membership service for business owners, which Dave has been developing since his last appearance on the podcast about a year ago.

Dave explains that the membership is aimed at business owners. You know, the ones who have built successful companies but are now feeling "stuck". Maybe their business is running them rather than the other way around. The goal is to help them find a different way of looking at their business.

Dave outlines the three-tiered structure of the membership. The entry-level provides self-reflection frameworks and tools, the middle tier offering group coaching and training, and the top "inner circle" tier providing more personalised one-on-one support.

Graham and Kevin provide feedback and suggestions on the membership structure, including potentially removing the entry-level tier, increasing the pricing for the middle tier, and emphasizing Dave's personal involvement and expertise across all levels.

The discussion turns to the role of AI and automation, with the group debating how to balance the use of technology with maintaining the human connection and expertise that Dave can provide.

The participants wrap up the discussion, wishing Dave success with the launch of his new membership service and agreeing to stay in touch as he refines the offering.

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com