10 - Stepping back from social media and pivoting to owned media
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10 - Stepping back from social media and pivoting to owned media
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About this listen
Many professionals are stepping back from social media for their businesses today. Using it to compliment instead of the main place they publish new content, resources, or marketing materials. You need to know what options exist to replace that visibility if you choose to step back like this, because people still need to find you!
In this micro-episode:
- The role of email newsletters in professional services marketing
- Why search traffic indicates higher intent than social media traffic
- How AI and LLMs are changing SEO for us (or, are they?)
You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.
Resources mentioned: https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/
Support your business: Find more episodes and subscribe at stereoforst.com/minute.