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What's Your Why?

What's Your Why?

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We explore why discipline often gets blamed for a deeper issue: a weak why. Through a training story, hard-won lessons, and a mountain climb, we show how an intrinsic why turns pain into transformation and goals into mirrors for growth.

• setting the frame: moving from how and why to optimization and repeatability
• the workout lesson: clarity, standards, and accountability
• intrinsic versus extrinsic motivation and why the inside must lead
• self-awareness as the ultimate fuel source
• aligning goals with the heart and soul’s unique purpose
• reframing challenges as information for transformation
• identity over outcomes: becoming the person who can
• borrowing energy when you forget your why
• honoring past and future selves as commitment
• practical guidance to make your why unmeasurable


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