The future of traffic is not coming—it's here.

Today’s Train Wreck Show delivers a no-holds-barred crash course on where traffic is headed in 2026 and why most marketers will get left behind. From AI-driven SEO to generative engine optimization, Perry breaks down the seismic shifts in how discovery, ranking, and personalization are evolving across platforms. If you're not skating to where the puck is going, you're going to be eating scraps.

We cover:

1. The seismic shift in trust, traffic platforms, and user behavior
2. Why 20% of users already shop via AI agents—and what's next
3. How SEO is evolving, not dying, in an AI-first world
4. The new battleground: AEO, GEO, and answer engines
5. Schema, structure, and why your site needs to feed the bots
6. Tesla Grok, Rufus, and the coming wave of ambient search
7. Why creative variety is your best bet for Facebook and YouTube ads
8. How tools like Search Atlas and Rank Math can outsmart your competition

Timestamps:

(3:32) Why traditional SEO isn't dead—it's just upgraded

(4:42) What marketers can learn from soup companies in the Great Depression

(6:12) The rise of AEO: Answer Engine Optimization and how to rank in AI chat tools

(7:05) Schema, structure, and the AI-powered tools that boost your SEO today

(8:56) Why 20% of consumers are already using AI agents to shop—and what happens when it hits 70%

(10:18) How Tesla Grok and in-car AI will change local discovery forever

(14:34) GEO: Generative Engine Optimization and the next frontier in predictive traffic

(16:02) Why old-school funnel theory is dead—and what Google already knows about your buyer

(17:14) How to feed Facebook and YouTube the right creatives for every buyer journey stage

Grab the free companion tools inside the Tool Cage: https://trainwreckshow.com/companion-tools-optin/

Resources: Website - https://trainwreckshow.com

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Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/

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