Julio Bermejo: Why Hospitality Has Nothing to Do With the Drink
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About this listen
In this Athens Bar Show Edition of LUCA, THE PODCAST, Luca Missaglia sits down with Julio Bermejo, one of the most respected and authentic voices in global hospitality.
From creating the Tommy’s Margarita to championing 100% agave tequila decades before it became mainstream, Julio shares a lifetime of wisdom rooted in curiosity, humility, and genuine human connection.
This episode explores:
The true meaning of hospitality
Why sincerity matters more than perfection
Tequila, tradition, and education
Listening as the most underrated skill
What keeps a bar relevant after 60 years
An episode about people, presence, and doing things the right way — for the long run.
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📍 Recorded at the Athens Bar Show
🙏 With special thanks to Athens Bar Show
🎙️ Podcast supported by The Art of Shaking
👉 https://theartofshaking.com/
🍊 In partnership with Amaro Santoni
👉 https://amarosantoni.com/en/prodotto/amaro-santoni/
📩 Contact: lucathepodcast@gmail.com
📲 Instagram: https://instagram.com/lucathepodcast
📺 Watch on YouTube: https://youtube.com/@lucathepodcast