In Episode 2, Mike Chinn is joined once again by Grace Lee, who works in the charity sector for a national charity, for Part 2 of their conversation. If you haven’t listened to Part 1 yet, it’s recommended you start there first.

In this episode, Grace shares her perspective on social trends, the challenges of choosing the right platforms, and where she believes marketers should be focusing their efforts moving forward. The discussion touches on the uncertainty around tone of voice, whether to chase trends on platforms like TikTok, or stick to more established channels such as LinkedIn.

• Why marketing can feel overwhelming across multiple channels

• The shifting landscape of social media platforms

• How marketers should think about trends vs long-term strategy

• Where Grace believes marketing focus should be heading next

• Lessons from working within a national charity

I Hate Marketing is hosted by Mike Chinn and explores the realities of marketing in a corporate world — the challenges, contradictions and conversations marketers actually have behind the scenes.

This podcast is brought to you by Stone’s Throw Media, a video and animation company based in the West Midlands.

If you’d like to contact Mike or Grace, have questions about the episode, or want to suggest a future topic — or even come on the show yourself — get in touch:

IHateMarketing@stmedia.co.uk