When Cybersecurity Marketing Fails to Reach the Buyer

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When Cybersecurity Marketing Fails to Reach the Buyer

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About this listen

All links and images can be found on CISO Series.

Check out this post by Patrick Garrity of VulnCheck for the discussion that is the basis of our conversation on this week's episode, co-hosted by David Spark, the producer of CISO Series, and Steve Zalewski. Joining them is Tom Doughty, CISO, Generate:Biomedicines.

In this episode:

The 3Ms of product clarity
Buzzwords work because buyers aren't experts
Investor pressures distort messaging
Threading the needle

Huge thanks to our sponsor, Alteryx

Alteryx is a leading AI and data analytics company that powers actionable insights that help organizations drive smarter, faster decisions. Alteryx One helps security, risk, and operations leaders cut hours of manual work to minutes, generate trusted insights at scale, and turn raw data into action faster than ever. Learn more at www.alteryx.com.

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