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Is brand loyalty real — or is it just smart marketing?

In this upcoming conversation with Hari Krishnan, Managing Director, Content & Group Marcomm, Publicis Group India, we break down how brands, hype, celebrity culture, and psychology shape our buying decisions more than we realise.

From the Diffusion of Innovation Curve to Apple’s ecosystem, EV hype, and promotions that don’t look like promotions, this episode reveals how modern consumer behaviour actually works.

Why do people queue for products?
Why does hype feel bigger than reality?
And why do we believe we’re making rational choices… when most decisions are emotional?

This episode connects marketing theory, real Indian examples, consumer psychology, retail design, and culture to explain how brands quietly influence our preferences, aspirations, and identity.


Watch till the end — once you see it, you can’t unsee it.

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About Flirting With a Fish:
"Flirting With a Fish" is where unconventional stories meet unapologetic brilliance. This podcast celebrates individuals who dare to be different, remain committed, and redefine success in their unique ways. Expect candid humor, deep insights, and lessons that inspire change.

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