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That's Cornelius Holt, Director of Marketing and Development at St. Francis Children's Center.

With over 20 years of experience in sales and marketing, he's bringing business discipline to the nonprofit sector—and proving that marketing fundamentals work everywhere, not just in for-profit companies.

// WHAT YOU'LL LEARN //

• How to use frequency and consistency to get into people's shortlist before they're ready to give/buy
• How relationships and never burning bridges creates compounding opportunities over time
• How everyone in your organization—from the executive director to the janitor—is actually doing marketing

// CONNECT //

Watch full episode: https://youtu.be/gA-v4E7rqWc

Connect with Cornelius: https://www.linkedin.com/in/cornelius-holt-952aa1/

Learn more about BConnected: https://www.bconnectedllc.com

// ABOUT THE MIDWEST CMO SHOW //

Strategic conversations with Wisconsin and Midwest marketing leaders driving measurable business growth. Hosted by BConnected—where we've spent 14+ years transforming Midwest marketing into revenue engines.

Views expressed are the guest's own

• (00:00:00) - Nonprofit Marketing: In the Elevator
• (00:01:11) - Being More Intentional
• (00:02:51) - In the Elevator With Rich People
• (00:05:55) - Jordan Orgren on Living in the Heart
• (00:11:39) - Making a Marketing Ask
• (00:15:25) - Steve Harvey on Turning Down a $10,000 Packer Spons
• (00:20:13) - Nonprofit Marketing: The Script
• (00:25:08) - What's The Biggest Marketing Mistake
• (00:29:26) - The One Thing Marketing Gets Wrong With Personal Branding
• (00:31:44) - Cornelius On His Career
• (00:33:21) - Good Marketing: A Must Read
• (00:37:36) - Midwest Marketing Leaders: Stop Assuming & Start asking for Money