The Salt Sessions | What the Beckham family feud can teach us about reputation management
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The Salt Sessions | What the Beckham family feud can teach us about reputation management
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About this listen
What can businesses learn from the Beckham family feud?
At first glance, it looks like a celebrity drama. In reality, it’s a masterclass in reputation and crisis communications.
In this episode of The Salt Sessions, Bev Salt is joined by Amanda Coleman, former Head of Communications at Greater Manchester Police. Amanda led the communications during the Manchester Arena terrorist attack in 2017, which was the biggest crisis of her career - and that experience continues to shape how she helps businesses prepare today.
We discuss what founder-led and owner-led businesses can learn from high-profile reputational moments like the Beckhams and why crisis comms isn’t just a problem for celebrities and global brands.
From viral moments such as the Astronomer CEO at a Coldplay concert going wrong to AI-generated fake reviews, misinformation and cyber attacks, crises can hit any business.
The question is simple: will you be ready when it does?