I'm Always Hustling—Is My Business Model Wrong?
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I'm Always Hustling—Is My Business Model Wrong?
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About this listen
Brett asks: "I've been focusing on lower dollar properties, but I'm hearing I should go after higher priced ones. Lower price sells constantly but requires nonstop marketing. Premium sounds great but feels risky. How do you decide which model builds sustainability versus just keeps you busy?"
In this episode, Scott calls out Brett's real problem (the word "hustling" reveals he has no team), explains why strategy is about what you WON'T do, and shares examples of business owners who built for lifestyle instead of peer pressure. You'll learn the difference between having a business and having a job, why Southwest Airlines lost its edge by abandoning its strategy, and why the low-vs-high question answers itself once you define the lifestyle you want.
The bottom line: The answer isn't low dollar vs. high dollar. The answer is: what lifestyle do you want, and do you have people to support it?
Got a business question? Ask Scott here: https://scotttodd.net/ask