Crisis Communication: How to Respond When Everything Is on the Line
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Crisis Communication: How to Respond When Everything Is on the Line
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About this listen
A crisis can erase trust and billions in value overnight.
In this special Filtered vault episode, crisis communication expert TJ Walker explains exactly how organizations should communicate during a crisis, why silence destroys credibility, and how poor messaging crippled companies like BP and Volkswagen.
This episode covers: • Defining a true crisis • What to say in the first hour • Why CEOs must lead during major incidents • How to avoid legal and reputational disasters • Why the media will always quote you out of context
Essential listening for business leaders, PR professionals, and executives responsible for reputation management.
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