35. Luxury Isn't Expensive - It's Intentional with Guest Emily Williams cover art

35. Luxury Isn't Expensive - It's Intentional with Guest Emily Williams

35. Luxury Isn't Expensive - It's Intentional with Guest Emily Williams

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 What is luxury really — and who gets to participate in it? In this episode of the B Student Podcast, we sit down with Emily Williams, entrepreneur, tastemaker, and owner of Be on Park and co-owner of Z Properties to explore a modern, more human definition of luxury — one rooted in belonging, craftsmanship, meaning, and personal milestones.

Emily has built an extraordinary career spanning fine jewelry, interior design, and women’s apparel. Her work has been featured in national publications and admired far beyond Winter Park, yet her philosophy remains grounded: luxury isn’t about price tags — it’s about intention.

In this conversation, we cover:
-How Emily bridged real estate, design, and fine jewelry into one cohesive vision
-Why luxury is a signal of belonging, not exclusivity
-The difference between something being expensive vs luxurious
-How to build a “jewelry wardrobe” at any stage of life
-Meaningful ways to mark milestones, from engagements to personal victories
-Why craftsmanship, weight, feel, and story matter more than trends
-How to invite luxury into your life without spending a dollar

Whether you’re early in your career, building a business, or simply rethinking how you celebrate life’s moments, this episode offers a refreshing, empowering lens on living beautifully — on your own terms.
  • Time Stamps: 00:00 – Welcome to the B Student Podcast
  • 01:05 – Meet Emily Williams: jewelry, real estate, and design
  • 03:10 – How her worlds of real estate, interior design and fine jewelry first connected
  • 05:45 – Self-belief over having a perfect entrepreneurial plan
  • 08:20 – Childhood roots of taste, style, and creative instinct
  • 11:00 – The pragmatism behind “pretty” luxury businesses
  • 13:30 – What luxury really means (and why it’s not about money)
  • 16:10 – Expensive vs luxurious: how to tell the difference
  • 18:45 – Luxury as belonging, identity, and personal meaning
  • 21:30 – Styling outside your comfort zone and breaking the rules
  • 24:10 – Building a jewelry wardrobe and marking milestones
  • 27:10 – Everyday luxury, rituals, and final reflections

Connect with Emily at:
Website: https://beonpark.com/ and www.zpropertiesinc.com

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Connect with Betsy Gardner:
Website: https://www.betsygardner.com/

Learn More about Winter Park Chamber of Commerce: https://www.winterpark.org/

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Podcast produced by Hi Hello Labs: https://www.hihellolabs.com/
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