Give it a name
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Give it a name
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About this listen
Coming up with a product name doesn’t have to be complicated. In this episode, Jason Fried and David Heinemeier Hansson share when in the development process a name is chosen, how several of their products got their names, and why keeping things simple usually wins. They talk about what's worth considering and what's not worth a second thought.
Key Takeaways
- 00:10 – How Fizzy got its name and what it was almost called
- 04:29 – No name ever checks every box
- 10:25 – When an available domain influences the choice
- 13:18 – The legal realities
- 17:26 – What’s behind the name Omarchy (and how do you actually say it?)
- 20:12 – Good names work by making an easy connection
Links and Resources
- Fizzy is a modern spin on kanban. Try it for free at fizzy.do
- Record a video question for the podcast
- Sign up for a 30-day free trial at Basecamp.com
- Books by 37signals
- HEY World | HEY
- The REWORK podcast
- The Rework Podcast on YouTube
- The 37signals Dev Blog
- 37signals on YouTube
- @37signals on X
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