1946: What Philz Coffee Can Teach Us About Product Design by Ryan Hoover on Brand Craftsmanship
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1946: What Philz Coffee Can Teach Us About Product Design by Ryan Hoover on Brand Craftsmanship
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About this listen
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Episode 1946:
Ryan Hoover uncovers how Philz Coffee masterfully applies subtle psychological tactics, from personalized service to strategic pricing, to drive customer engagement, loyalty, and perceived value. By drawing parallels to tech products, he offers practical insights for anyone looking to improve product design with simple, human-centered strategies.
Read along with the original article(s) here: https://medium.com/@rrhoover/what-philz-coffee-can-teach-us-about-product-design-6f3e56d79f47
Quotes to ponder:
"Pricing a premium product is very important, especially when you are providing a premium experience."
"A little humanness can go a long way."
"Getting a premium experience at a reduced price feels like a bigger bargain."
Episode references:
Apptentive: https://www.apptentive.com