In Episode 8 of The B Continued Podcast, hosts Jess Hilton and Ralph Tribe sit down with Samantha Theobald, CPO at next 15.
Sam provides a deep-dive look at how to create environments where people truly thrive, even while navigating wholesale leadership transitions.

The conversation explores the “Unified but Not Uniform” philosophy of a global holding company, the future of ESG as a behavioral influence strategy, and the essential “hard yards” of M&A integration.

In this episode, you’ll learn:

The Six-Word Statement: Why every team member should define their purpose beyond a job title.

Leading Through Transition: How to maintain organizational DNA when the CEO, CFO, and Board are all in flux.

Cultural Add vs. Cultural Fit: Why seeking a “fit” limits growth and why we should focus on what new people bring to the culture instead.

The ESG Extension: Why HR is the natural home for Sustainability and ESG through the power of behavioral influence.

The M&A Playbook: How to manage radical honesty, tissue meetings, and strategic rationale during acquisitions.

Chapter Timestamps

00:00 – Intro: Creating environments where people thrive.

01:18 – Understanding next 15: The structure of a global holding company.

02:42 – People at the Core: Moving beyond slogans to systems and accountability.

04:28 – Wholesale Change: Managing the transition of the CEO, CFO, and Board.

07:35 – Unified but Not Uniform: Balancing brand individuality with group support.

13:03 – The Things We Value: Why values must be philosophical and actionable, not just words.

15:25 – Leadership and Values: Do organizational values survive a change at the top?

18:48 – Cultural Add: Why the “culture fit” mindset is outdated.

20:57 – DEI and DNA: Building inclusivity into the systems and organizational design.

23:52 – The ESG Debate: Why next 15 focuses on the “S” and empowers brand-level targets.

26:22 – HR’s New Frontier: Why the Chief People Officer should lead the ESG agenda.

36:47 – Embedding Strategy: Influencing human behavior to achieve sustainability goals.

42:20 – The M&A Playbook: Strategic rationale and the courage to say “no”.

45:10 – Tissue Meetings: Building relationships and asking the difficult questions upfront.

47:20 – Integration and Honesty: Why transparent communication is the key to successful mergers.