Jocelyn, from Scale Your Resonance, and I have been doing that thing where you orbit the same people on the internet forever. But we're finally here, and we're posing a simple question for you:

What if you don't actually NEED more visibility?

Because tons of people think they need 10K more followers when what they actually need is to convert better with the people who are already watching. If you've been spending loads of time and energy trying to go viral, we think that's distracting you from the whole point of your business — making sales!

I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT

All of the visibility and the likes and the followers and the "OMG your content is just so good and relatable" — none of that matters if your stuff isn't also converting those people into your actual paying clients.

SKIM THE SCRIPT

– Why you probably don't need as much visibility as you think you do

– What happens when you have 350K followers but aren't converting

– The difference between extra credit content and authority content

– Creating content with legs instead of just chasing the algorithm

– Your hook matters more than any viral formula

– Knowing what people expect from each platform is key

WHERE TO FIND JOCELYN

– Follow Jocelyn on Instagram, Threads, and Tiktok

– Jocelyn's website

– Check out her courses Case Study Sprint and Best Seller

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

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— Have a request or idea for a future episode? Let me know here!