7 - Escaping the social media content treadmill (and maybe burnout, too)
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7 - Escaping the social media content treadmill (and maybe burnout, too)
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About this listen
The endless cycle... that treadmill... of posting to social media often leads to exhaustion. We rarely discuss this burnout openly even though many professionals experience it.
And people making online content say that the shifting algorithms, the ongoing changes, is the most mentally tough part of the job. We don't have any control, or predictability, and this can really add to the cognitive load. Which is already pretty significant for many of us!
In this micro-episode:
- Burnout among content creators
- Why rapid algorithm changes increase your daily cognitive load
- How focusing on creativity can help sustain your marketing efforts (at least it does for me!)
You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.
Resources mentioned: https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/
Find more episodes and subscribe at stereoforst.com/minute.