Most business owners don't realize this, but their team isn't underperforming because they lack motivation, skills, or accountability. They're underperforming because they're guessing. Guessing what matters. Guessing what success looks like. Guessing where the business is actually going—and whether they belong in that future. In this episode, we break down what vision really is, why it works when it works, and why most "vision" efforts quietly fail.

Vision isn't just about setting goals or painting a future for the business. Vision works when it creates alignment, inspiration, and safety—when it lets your team inside your head and shows them how the business is growing, where they fit, how they can win, and why committing their energy here is good for them. When vision is clear, the business stops guessing—and so do the people inside it.

• Vision works because it removes uncertainty, not because it sounds inspiring

• People disengage when they can't see where the business is going or how they fit into it

• Vision fails when it's only about the business or the owner—not the people

• Real vision answers "What's in it for me?" for every role on the team

• Clarity creates psychological safety, and safety is what unlocks initiative and ownership

• If your team still needs you to interpret decisions, they don't have access to your vision yet

• Vision isn't a document—it's an invitation into the future you're building