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Stop Selling What Makes Sense

Stop Selling What Makes Sense

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About this listen

Most people don’t fail because their offer is bad, they fail because they’re trying to sell what people should want… instead of what they’re already willing to buy. In this episode, Igor breaks down the mindset shift that changed everything for him, and shares a Dan Kennedy example that proves how one positioning tweak can turn a “hard sell” into an easy yes.


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