The FTC has proposed $52.9 million in penalties against Cliq Bank, alleging the company failed to comply with prior court-ordered payment processing safeguards.

Maria breaks down what the FTC action against Cliq Bank means for merchants — and why “too good to be true” payment processor claims like instant approval, no reserves, and ultra-low rates are red flags, especially for high-risk businesses.

Payment processing isn’t instant or effortless when done correctly. Legitimate processors follow strict underwriting, compliance, and risk-management standards to protect merchants, banks, and consumers long-term.

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🎯 Key Concepts Covered

🟩 Regulatory Enforcement & FTC Oversight –

FTC enforcement actions target payment processors that fail to follow court-ordered safeguards or consumer protection standards. Non-compliance can result in substantial financial penalties, operational restrictions, and downstream disruption for merchants using those platforms.

🟩 “Instant Approval” Claims –

Instant or guaranteed approval claims typically reflect minimal underwriting and weak risk controls. These practices often lead to delayed verification, payout holds, or abrupt account termination once risk thresholds are reached.

🟩 Reserves in Payment Processing –

Reserves are funds a payment processor holds to manage chargeback, fraud, and regulatory exposure. They are a standard requirement for high-risk businesses and help ensure account stability when disputes or losses occur.

🟩 Ultra-Low Rates for High-Risk Merchants –

When a processor advertises ultra-low rates for high-risk businesses — especially rates lower than mainstream platforms like Stripe — it usually reflects an acquisition tactic that does not disclose the full cost of processing, or indicates risk practices that fall outside established compliance and underwriting standards.

🟩 Processor Stability & Merchant Longevity –

Established, compliant processors emphasize transparency around pricing, reserves, approval timelines, and ongoing monitoring. This approach protects merchant cash flow and supports sustainable, long-term growth.

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Thanks for listening! If payments, approvals, or processor issues are slowing your business down, that’s exactly what we help with at DirectPayNet. Our team works with online businesses to create payment setups that actually support growth. Contact me today!