In the latest episode of The Health Literacy 2.0 Podcast, host Seth Serxner welcomes Wolf Kirsten - global health consultant, workplace wellness expert, and co-director of the Global Center for Healthy Workplaces - to discuss the evolving landscape of workforce health and well-being across multinational organizations.

Wolf shares his rich journey from student athlete in the US to renowned health promotion leader bridging global cultures, markets, and strategies. As founder of International Health Consulting and co-director of the Global Center for Healthy Workplaces, he’s spent decades helping multinational corporations craft holistic, culturally relevant employee wellness programs—while also advising world institutions like the World Health Organization.

Based in Germany and working globally, Wolf brings hands-on insights into the unique challenges, growth opportunities, and trends shaping workplace health around the world.

Seth and Wolf also discuss:

• Global vs. Domestic Wellness: Multinationals face unique challenges compared to US-only companies, from culture to regulations and governance.
• Evolving Employer Commitment: Companies have grown more cautious in investing in health, economic uncertainty, and shifting priorities drive more evidence-based approaches.
• Centralization vs. Localization: Attempts to “clone” US programs globally often run into roadblocks; success comes from balancing central strategy with local adaptation.
• Growth Markets: Countries like India, China, and Brazil are investing strongly in employee well-being, with local cultural nuances shaping programs.
• Pull vs. Push Strategies: When local sites ask for programs and recognition, competition and engagement increase - bottom-up enthusiasm drives progress.
• EAP as a Global Starting Point: Employee Assistance Programs (EAPs) are consistently a global entryway for mental health and wellness efforts, sometimes siloed but increasingly integrated.
• Health Literacy’s Role: Health literacy is gaining recognition as foundational, especially as health systems become more complex and individuals take on more responsibility for their care.
• Workplace Environment Matters: Organizational culture, work pressure, supervisor relationships, and meaningful recognition fundamentally impact employee mental and physical health.
• Champion Networks: Occupational health leaders, especially corporate medical directors in places like India, have an outsized influence in driving workplace well-being.

To build a healthier workforce, companies must combine individual health choices with supportive organizational environments - and embrace the power of cultural adaptation, collaboration, and evidence-based leadership.

Wolf Kirsten: www.linkedin.com/in/wolf-kirsten

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Visit the EdLogics website: www.edlogics.com and wolfkirsten.com.