In this episode, I talk through my real thoughts on how artificial intelligence is about to flip work, content, and identity on its head, and why I think most people are focusing on the wrong things. This isn’t an “AI will save us” or “AI will destroy us” take. It’s a grounded look at what still matters when machines can suddenly do almost everything faster than humans.I share why I believe personal brand, perspective, and humanity are becoming the only real moat left. Why creators who only share tactics, hooks, or surface-level marketing advice are the most at risk, and why depth, character, and community are about to matter more than ever.We also talk about the importance of being more human online again. Showing range. Being playful. Being serious. Being imperfect. Letting people know who you actually are not just what you sell or teach.This episode is part reflection, part strategy, part processing-out-loud. It’s about building something real in a world that’s getting increasingly synthetic.In this episode:Why AI replacing “marketing” is inevitableThe difference between tactics and perspectiveWhy personal brand beats pure informationCommunity as the one thing AI can’t replaceWhy creators hosting real-world experiences will winBeing human, playful, and imperfect again onlineHow AI might actually create more purpose, not lessThe future isn’t about competing with AI.It’s about doubling down on what makes you you.

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