Most Amazon sellers think once a listing crashes, it is game over.
That is not true.

In Part 2 of this conversation, John Cavendish sits down with Colin Raja, Founder of Launch Lab, to break down how experienced sellers actually recover suppressed listings, lost rankings, and stalled ASINs.

They dive deep into what really happens when Amazon suppresses a listing, why some types of suppression can actually be easier to recover from, and how poor segmentation, pricing mismatches, and buyer intent confusion silently kill momentum.

Colin explains why many “dead” listings fail to recover, not because Amazon is unfair, but because sellers are targeting the wrong buyer, the wrong value perception, or the wrong data signals. He also shares how deep audits, segmentation analysis, and incremental improvements can bring listings back to life, sometimes stronger than before.

This episode is essential for Amazon sellers dealing with ranking drops, suppressed listings, hijackers, bad reviews, or failed launches.

In Part 2, you’ll learn:

• What to do when an Amazon listing crashes
• The difference between soft suppression and hard suppression
• Why some listings fail to recover after relaunch
• How buyer segmentation impacts ranking and conversions
• Why pricing and product positioning matter more than keywords
• How small improvements compound into major ranking gains
• The data signals Amazon rewards long term

Hosted by John Cavendish

Guest: Colin Raja, Founder of Launch Lab

Colin is offering a free ASIN segmentation review for listeners, a process his team normally charges for.
You can connect with him via colinraja.org or on LinkedIn or via Facebook at Colin Raja.

If you are serious about fixing broken listings and building sustainable Amazon growth, this episode will change how you think about recovery.

Subscribe for real Amazon strategies that focus on data, momentum, and long term wins, not shortcuts.

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
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LinkedIn: https://www.linkedin.com/company/sellercandy/
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