Discover how TOPdesk uses a dual approach to employee advocacy to drive authentic engagement and outperform paid media results.

Want to know how your employee advocacy strategy really stacks up?

Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors here.

In this episode, Lewis Gray and Elliot Elsley welcome Suzanne Meijer, Social Media & Employee Advocacy Specialist at TOPdesk. Suzanne explains how she manages a high-impact team of employee influencers to ensure the brand stays human and reachable.

Listeners will learn the specific workflow for extracting thought leadership from senior executives via interviews, as well as the reporting framework that convinced TOPdesk leadership to prioritize advocacy over traditional organic social. Whether you are struggling with CEO buy-in or looking for ways to motivate a modest workforce to share more on LinkedIn, this conversation provides a practical roadmap for 2026 and beyond.

Resources:

Book a call to discover how employee advocacy can benefit your team.

​Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, 'Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.

​Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program.

Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!