Book 101 Review, in its fifth season, features Nik Tsoukales—an expert in helping service-based businesses scale beyond $1M per year through honest, data-driven marketing—as a featured guest, sharing practical insights on growth, strategy, and sustainable success. cover art

Book 101 Review, in its fifth season, features Nik Tsoukales—an expert in helping service-based businesses scale beyond $1M per year through honest, data-driven marketing—as a featured guest, sharing practical insights on growth, strategy, and sustainable success.

Book 101 Review, in its fifth season, features Nik Tsoukales—an expert in helping service-based businesses scale beyond $1M per year through honest, data-driven marketing—as a featured guest, sharing practical insights on growth, strategy, and sustainable success.

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Nik Tsoukales

Helping Service Businesses Scale past $1M/year With Honest, Data-Driven Marketing.

Nikitas Tsoukalis grew up working in his family’s small businesses in Boston — first in a donut shop, then a pizzeria, and eventually in the same building where he launched his first company. Those early years taught him work ethic, resilience, and what it really takes to earn a customer’s trust. Over the past two decades, he carried those lessons into the digital world, becoming a go-to strategist for service businesses that depend on consistent client flow to survive.

What makes Nikitas compelling isn’t just his marketing knowledge — it’s his perspective. He blends old-school, hands-on entrepreneurship with modern digital acquisition strategies. He’s spent years inside the trenches with business owners, seeing what they struggle with daily: unpredictable leads, bad agency experiences, wasted ad spend, and the pressure of keeping a team and family supported.

Today, he shares those experiences openly — the wins, the mistakes, the experiments, the things that worked, and the things that absolutely didn’t. He talks about the lessons he learned from real businesses, real clients, and real campaigns, and how those lessons shaped the systems he teaches now. Whether it’s fixing Google Ads, simplifying the chaos of marketing, or helping an owner finally break through, Nikitas brings a practical, honest, deeply human perspective that audiences relate to.

If you’re looking for a guest who understands business at the street level and the strategic level — someone who can tell real stories, offer real takeaways, and connect with entrepreneurs who want clarity without the fluff — Nikitas is the voice they’ll want to hear.

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