Most Amazon sellers fail at product launches because they chase tactics instead of following data.

In Part 1 of this conversation, John Cavendish sits down with Colin Raja, Founder of Launch Lab, to break down the foundations of a successful Amazon product launch. Colin has built and scaled eight figure Amazon brands and now helps seven and eight figure sellers remove guesswork from keyword ranking and launch strategy.

This episode focuses on the early decisions that determine whether a launch succeeds or stalls. Colin explains how Amazon reveals ranking signals, why momentum matters more than hacks, and where most sellers go wrong before ads even scale.

If you are planning a new launch or fixing one that never gained traction, this episode lays the groundwork you need before moving into execution.

In Part 1, you’ll learn:

• Why most Amazon launches fail early
• How data signals influence keyword ranking
• What Amazon looks for during the launch phase
• Why momentum beats short term tactics
• The role of buyer intent in launch success
• Common mistakes sellers make before scaling PPC

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
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