Historically, cars talked about torque, horsepower, and fuel efficiency. But in an era of Software-Defined Vehicles (SDVs) and EVs, hardware is rapidly becoming a commodity.

I sat down with Jennifer Gallagher, Founder and CEO of Mach BD, to peel back the layers of the esoteric technology in automotive. Jennifer specializes in translating complex disruption into what actually matters for the driver.

We dove deep into the shift from supply-driven engineering to customer-centric experiences.

We talked:

If hardware is a commodity, what does a brand actually promise? Is it time to stop selling specs and start selling time, comfort, and connection?

With the rise of infotainment and productivity tools, is the car destined to become a "third place"?

The industry has long been pushed by regulations and suppliers. How can brands reclaim the narrative now that software—not steel—is the primary differentiator?

Can the automotive industry succeed where smartphones failed by prioritizing safety over the "attention economy"?

Jennifer’s perspective is a masterclass in how to build automotive ecosystems that don’t just move people from A to B, but actually enhance their lives.

What do you think? In 10 years, will you choose your next car based on its torque, or its ability to act as your most productive sanctuary?