Today on When Nicole Met, supported by Bedmax, we meet someone whose life has touched every corner of eventing. From growing up in a family steeped in eventing history to carving out her own path in advertising, creative production and now commentary and podcasting, Annie Bishop talks storytelling, sport, and why fresh voices matter. She also gives an inside look at the US Equestrian Open podcast, working alongside riders across dressage, jumping and eventing, and how the Open format is helping develop combinations and build fans in the lead-up to LA.

Highlights

• Parents who rode at Olympic and World Championship level
• Advertising, production and crisis comms, and what eventing can learn
• Commentary, data and storytelling as gateways to the sport
• The rise of the US Equestrian Open and why the series matters
• Representation, female voices and growing US commentary talent
• Hopes for 2026 and building new fans for equestrian sport

Guest

• Annie Bishop – Producer, commentator and host of the US Equestrian Open Podcast. Part of the EquiRatings team, working across eventing, jumping and dressage.

This show is kindly supported by Bedmax, purpose-made, natural horse bedding designed to protect respiratory health, support hooves, and provide a clean, comfortable stable environment.