The Holiday Playbook for Turning Gifts Into New Students | EP 270
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The Holiday Playbook for Turning Gifts Into New Students | EP 270
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About this listen
Holiday season isn't just recital season… it's decision season. In this episode, you'll learn how to turn the "new instrument" moment (Christmas/Hanukkah gifts) into a powerful enrollment boost without sounding salesy or generic. If you want more students in January, this is the window to act, and we'll show you exactly how.
In this episode, you'll learn how to:
- Spot the holiday enrollment window most music school owners miss (and why it matters right now)
- Shift from "Now enrolling" to hyper-specific messaging that makes parents feel understood
- Use the "new instrument" fear ("Will it end up under the bed?") as a high-converting hook
- Activate your superstar families with gift-style referral cards that multiply trust
- Run holiday ads the smart way: dedicated landing page + simple A/B test (holiday vs. general)
- Build a short email sequence that drives action using curiosity + emotion + a deadline
- Follow up confidently (text/phone) without feeling pushy because it's not annoying, it's leadership
Listen in if you want a clear, practical playbook to fill January and kick off the year with momentum.
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