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Online Marketing Podcast

Online Marketing Podcast

By: Paul Pruitt
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Welcome to the Online Marketing Podcast, where we help Course Creators, Membership Owners & Coaches market and sell their offers. You get results for your students, members, and students and are confident that your offers work. Now you just have to market and sell them to bring the right people into your world! Each episode of the podcast we do a deep dive into strategies and mindset that high earners take action on for themselves (and we pull back the curtain on our 6 Figure Online Business as well!) Brought to you by Paul & Melissa Pruitt, husband & wife and business partners who help top professionals launch online courses, memberships & coaching programs. Just sign up to be notified at onlinemarketingpodcast.comPaul & Melissa Pruitt Economics Education Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Nugget: Keep Your Membership Simple
    Feb 27 2026

    Memberships do not have to be complicated. Seriously!

    They can be very streamlined, very simple. It all comes down to the promise that you're making.

    Now, if you have a coaching program, what better thing to put on the back because you know, there's only so many people that are going to keep renewing for another thing, coaching element.

    But if you had a maintenance program, if you had a back-end membership that gave the opportunity for people to stay connected with you even after that experience, same thing with the course, the natural tension that people have.


    it's all about the long game.


    It's having a lifetime value of a client having something where you truly can help people make the transformation that you want for them.


    Nobody loses, it's a win-win-win all the way around.


    And the interesting thing is because we're intentional, it doesn't have to be overwhelming. It does not have to be complicated. Memberships can be simple.


    Resources:


    1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!


    For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/


    Connect with us on social!

    Instagram: @realpaulpruitt & @realmelissapruitt

    Facebook: @realpaulpruitt & @realmelissapruitt

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    5 mins
  • Nugget: Focus on Progress, Not Speed
    Feb 26 2026

    Now a lot of people look at Melissa and I's successes, they see the multiple offers that we do, they see all the things and it's very common that people come up to us. And they're like, oh, we want to do you have multiple memberships, you have a bunch of offers and things and what they don't realize it's taken us many years to get here.

    We actually only put one offer at a time in the marketplace. We tweaked it, we tested it, we got it down to the point that allowed us to freedom in the time and energy and space to then create the next logical step for the next offer.

    If you just compare and look over at our entire frontal system, you would in a blink go, ”oh, I need to do all of that”.

    And it's like, no, we didn't just do all of that. Give yourself some grace. You're not racing anyone else. You're on your own race. You're on your own journey. Give yourself permission to just steadily make progress.

    Resources:


    1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!


    For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/


    Connect with us on social!

    Instagram: @realpaulpruitt & @realmelissapruitt

    Facebook: @realpaulpruitt & @realmelissapruitt

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    4 mins
  • How to Build Offers That Feel Like a Natural Yes
    Feb 25 2026

    When it comes to presenting our offer to the public, many of us tend to overwhelm our audience with a bloated list of features that are included in our offer.

    In this episode, we are discussing why less is more and how you can create high converting offers through clear messaging that truly connects with your audience’s desires.

    Find the full show notes here:


    Resources:


    1. Anatomy of a High Converting Offer - the key pieces of a high converting offer that leads to sales


    1. Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!


    For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/


    Connect with us on social!


    Instagram: @realpaulpruitt & @realmelissapruitt

    Facebook: @realpaulpruitt & @realmelissapruitt

    Show More Show Less
    10 mins
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