Oops. I Just Tickled the Part of Your Brain That Makes You Horny. What’s Your Next Move? cover art

Oops. I Just Tickled the Part of Your Brain That Makes You Horny. What’s Your Next Move?

Oops. I Just Tickled the Part of Your Brain That Makes You Horny. What’s Your Next Move?

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 I’m going to explain the con to you…While running the con on you…See if you can keep up.THIS FIRST BIG JUICY IDEA TICKLES YOUR LIZARD BRAIN.Then I Double Down Here And Make Even More Outlandish Claims with More Specifics.This One-Two punch combination is designed to grab your attention and never let go. In this game, you learn that specifics are king.This makes your stories more believable and more lifelike.Becoming ultra-specific will separate you from 90% of other communicators.It’s the best writing hack of all time.Some of the most profound life lessons are also the simplest.Give me the dirty details—the nitty gritty. Show me the money!I imply closeness by calling you my friend. It’s tiring. It’s trite, but apparently, this still works, so we’re doing it.And, then say something that grabs you by the balls right here.Holy s**t. What the f**k is this?When you “tickle the lizard brain” what happens here, is the part of your brain that is activated by novelty starts firing off.This is new. You’ve never seen it before, which makes your brain pay closer attention. Plot twist, I can make almost anything sound new and exciting.All that psychology packed into the the first sentence of my sales pitch.I’ve gotten you to put your social media scroll on hold for just a few seconds. Every single sentence packs a punch. In this war, we can’t afford to waste a single word.After more than a decade, I’ve decided that waste is the enemy nobody talks about. We say what we want to say in ten words when we could have gotten the message across in three.You’re ALWAYS better off using fewer words to convey the same message.Get over your own vanity.I just punched you in the gut. Your logical brain has shut down. For the time being that’s great. I want you to let your emotions run wild.Now you’re on the floor.Now you’re going down a rabbit hole.I spent tens of thousands of dollars just to figure out what I’ve explained so far.This is big business.But I’ve learned my most profound lessons in persuasion from all sorts of places.One time, I got caught up in a scam.Here’s what happened:My Facebook account got hacked.I tried to fix the problem, which led me to a fake Facebook customer support scam.They tell me that yes, my account is hacked…But it’s much worse than I thought…They also have my bank information, and they’re cleaning out my accounts.They’re also using my identity to view illegal images of minors.Which means that the FBI must be notified.All logic and reason went out the door.I’m in a full-blown panic.Full-blown lizard brain.Fight or flight.Survival.“You must go to a secure location because everything has been compromised.” They said.“Everything linked to your IP address is compromised.”“You need to leave your house and contact us securely.”Next thing you know, I’m in a Wall Mart parking lot, and they’re firing instructions at me like they’re a god damn SWAT team and I’m deactivating a bomb.Those b******s got $500 out of me before my logical brain came back online.You’re hearing me talk about your problem and explain it better than you’ve ever heard anyone explain it before.I’m putting words to your deepest darkest secrets.Secrets you’ve never shared with anyone.Not even your spouse.This creates a sense of euphoria.You feel seen.Perhaps for the first time ever.One of the rare moments of your life when someone’s actually listening to you can showing you that your pain is real — because I can clearly see it.People are simple creatures.And, we’re more alike than we realize.Fifteen years of direct response copywriting to realize we’re all just really smart chimps.Put a little bit of sex, blood and gore in your copy and watch those conversion rates go up.At least your open rates.As to whether they buy your product…There’s a whole process to bring a first time visitor through before they’re ready to buy your stuff.My job is to make you feel something.Anything - as long as it’s not boredom.Masters are elegant.I love that about them.They can do more with less.Indeed, some have called me the most anorexic writer ever.How a few words can make a significant impact.People are greedy.Just watch — you’ll see.Greed makes the world go round.Greed makes you spend money.Neil Patel taught me — that there’s no limit to how high your positioning can be. You can always aim higher. You can always reinvent yourself as someone with even more preeminence. It takes a little bit of focus and persistence… but you can do it. Consciously…You wonder why people pay $20,000 to their favorite guru to be part of their mastermind.But nobody wants to buy your b******t course for $3.That’s because that guru has elevated themselves to the status of a god in their eyes. Intentionally…People don’t become so revered by accident.Nobody wants to know how the sausage is made.On some level, it’s all smoke and mirrors.Now, I made your rational brain...
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