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B2B Pipeline Pioneers

By: SalesIntel
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  • Summary

  • SalesIntel is proud to present B2B Pipeline Pioneers; a show dedicated to helping teams build winning pipelines. Building a pipeline is a team sport and not just the responsibility of demand gen, marketing, and BDR teams. It takes a village, literally, to build pipeline. Each week, we will host the practitioners, leaders, and individual contributors to discuss their experience building pipelines, go-to-market mistakes, what is working, and what is something new they are trying today. Our goal is simple: to share the best practices, common pipeline pitfalls, lessons learned with go-to-market leaders and practitioners, and revenue drivers from various companies and industries so we all can get better
    Copyright 2024 SalesIntel
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Episodes
  • Closing Lead-Generation Gaps

    Closing Lead-Generation Gaps
    Jun 14 2024

    Neil Weitzman, Founder of PORCH and revenue x, focuses on proper qualification, discovery, and Ideal Customer Profile (ICP) identification to generate high-quality pipeline. Sourcing enough leads will require testing and experimenting with multiple channels, particularly in today’s environment, where traditional sales channels are becoming more saturated.

    • About the Pioneer > 00:45
    • Biggest Challenge > 02:39
    • Looking Forward > 06:03
    • 100 Pennies > 09:13
    • Final Thoughts > 14:46

    View the 100 Pennies Game: Click Here!

    Follow Neil Weitzman on LinkedIn

    Follow Manoj Ramnani on LinkedIn
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    16 mins
  • It’s all about the ICP

    It’s all about the ICP
    Jun 12 2024

    Cole Courson, Founding AE at Rattle, emphasizes the need for quality in outbound sales after the boom in AI tools. This year, his team is focused on drilling down on their Ideal Customer Profile (ICP), executing multi-threading, and nurturing existing leads to create more pipeline.

    • About the Pioneer > 00:39
    • Biggest Challenge > 02:01
    • Looking Forward > 03:34
    • 100 Pennies > 05:10
    • Final Thoughts > 09:03

    View the 100 Pennies Game: Click Here!

    Follow Cole Courson on LinkedIn

    Follow Manoj Ramnani on LinkedIn
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    10 mins
  • Brand Recognition for Pipeline Growth

    Brand Recognition for Pipeline Growth
    Jun 10 2024

    Vikash Koushik, Head of Marketing at RevenueHero, leads a team that generates 80% of the company’s pipeline. Learn how RevenueHero's brand-focused marketing drives awareness, referrals, and deal closures.

    • About the Pioneer > 00:51
    • Biggest Challenge > 02:46
    • Looking Forward > 04:42
    • 100 Pennies > 07:16
    • Final Thoughts > 10:13

    View the 100 Pennies Game: Click Here!

    Follow Vikash Koushik on LinkedIn

    Follow Manoj Ramnani on LinkedIn

    About this Pioneer

    I currently lead marketing at RevenueHero. I geek out about all things data (qualitative and quantitative) and how we can use it to build creative and effective campaigns.
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    11 mins
Marketing Economics Personal Finance
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