The Marketing Scientists cover art

The Marketing Scientists

By: Pranav Piyush
  • Summary

  • Interviews with practitioners, academics, and technologists who are working at the intersection of marketing and science. We cover topics like measurement, experimentation, behavioral science, brand performance, and more. Fewer opinions, more facts. Sponsored by Paramark.com.

    © 2024 The Marketing Scientists
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Episodes
  • Longevity in marketing leadership positions with Matt Kaufman (Qualia)
    Jun 7 2024

    Todays guest is Matt Kaufman. Matt was the founding marketing leader and eventually the VP of Marketing at Qualia, a unicorn B2B enterprise real estate startup. Here are three things that I learned from Matt.

    1. How adaptability, mediation, and advocacy helped him during his time at Qualia
    2. His go-to motions for Qualia: thought leadership, events, and customer and community marketing.
    3. The comeback of the First Principles Thinking
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    36 mins
  • Creativity in modern marketing with Ben Dutter (Power Digital)
    May 31 2024

    Today's guest is Ben Dutter, the Chief Strategy Officer at Power Digital, a full-service digital agency providing customized performance marketing strategies to empower business growth. Ben has worked with brands and agencies throughout his career and also led a turnaround at Power Digital itself. Here are three things that I learned from Ben:

    • How he led Power Digital's transformation after his arrival.
    • If 95% of marketing tasks are going to be done by AI.
    • The importance of creativity in modern marketing.
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    40 mins
  • Behind the scenes of successful events and videos with Kishore Kothandaraman (Goldcast)
    May 10 2024

    Today’s guest was Kishore Kothandaraman. Kishore is the Co-Founder at Goldcast, an event and video marketing platform for B2B marketers. After a stint in Consulting, Healthcare, and an MBA from the Harvard Business School, Kishore started Goldcast nearly 4 years ago and has raised 10s of millions of dollars. Here are three things I learnt from Kishore:

    • What makes an event successful
    • How events, content, and video are morphing into one unit
    • Where AI is having the most impact in video and events
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    27 mins

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