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Subscribed

Why the Subscription Model Will Be Your Company’s Future—and What to Do About It

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Subscribed

By: Tien Tzuo, Gabe Weisert
Narrated by: Tien Tzuo, Dan Woren
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Summary

Penguin presents the audiobook edition of Subscribed by Tien Tzuo and Gabe Weisert, read by Dan Woren with an introduction read by Tien Tzuo.

Includes a bonus PDF of illustrations.

Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.

Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we'll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.

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Critic reviews

This book is ostensibly about subscription models, but it's ultimately about the future of business. In Subscribed, you'll learn from the masters of this business model and fundamentally change the way you think about your product, customers, growth, and talent -- no matter what industry you're in (Aaron Levie)
Tien Tzuo, who I was lucky enough to hire as my eleventh employee at Salesforce, has written the definitive playbook for anyone navigating the most important business model shift of our time. The subscription model is exploding everywhere, and nobody knows how to steer through this shift better than Tien (Marc Benioff)
Tien Tzuo is the godfather of the subscription economy and now he shares his unparalleled wisdom in this book. A must read for anyone who wants to have a breakout company. (Maynard Webb)
Tzuo dissects the building blocks of what may be the greatest shift in business in the last twenty years; the move to a recurring revenue/subscription based model. For any business looking to break the chains of episodic, transactional commerce, Tien's book is a must-read (Scott Galloway)
Subscribed shows you how to keep customers coming back for more. The implications for product design are enormous (Nir Eyal)
All in all, Tien's book is spot-on. It has just the right blend of background information about the Subscription Economy and best practices (Tom Taulli)
All stars
Most relevant
An interesting and useful insight which will help in developing success strategies for our own subscription service.

Interesting and useful

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Maybe this is just a a layman's view, but from the interesting and engaging start this audiobook feels like it falls in love with itself it gets lost in statistics and self appreciation. Don't get me wrong, there are enough golden nuggets buried throughout I didn't ever feel the urge to give up but for my 2nd listen I'll know to just stop half way in....

Really engaging from the start until about midway

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A short circuit to understanding the paradigm of subscription revenue. The books authors talk incredibly insightfully on the challenge of old economy companies to have to transition or die.

If you are in this industry this is one of those Audibles that you actively seek free time to get through as fast as possible.

Excellent Book

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I would have preferred a bit more keys to success in subscription models. a good listen nevertheless

great but generalised and not much essence.

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only in the last chapter does it tell you when switching to a subscription model will outrage your customers.
Too many companies use it to sweat their tired old assets, now you have to pay for the air they breathe - like when you buy a car, only to find the wheels are an optional extra subscription.
However, others thrive on a fair, usage-based model in which a service can be commoditized.
The book is really for those that want to create a SaaS that is 'on&off-able' and you might as well leave the tap on.
But what is very disappointing is the 'apply it to everything to maximize our profits' in the predatory capitalistic way, which some software houses are doing. They are dead they just dont know it yet.

why subscription Might be right for you

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