It Takes a Tribe
Building the Tough Mudder Movement
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It Takes a Tribe
Narrated by:
Eliot Hill
Buy Now for £12.99
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Narrated by:
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Eliot Hill
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By:
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Will Dean
About this listen
Winner of the Business Book Awards 'Startup Inspiration' category
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Penguin presents the audiobook edition of It Takes a Tribe by Will Dean, read by Eliot Hill.
Tough Mudder is not a race. It's a challenge.
Unlike other endurance events, Tough Mudder encourages team spirit. The course's design forces you to seek help from others and with twenty obstacles, forty tons of ice and five hundred thousand litres of Grade-A mud set over ten to twelve miles, you're going to need it.
This revival of community is the key to the company's success. In It Takes a Tribe, co-founder and CEO Will Dean explores the mental, physical and social principles behind the experience and reveals how he built a global tribe. Arguing for clear principles, bravery and persistence, Dean shows a new generation of entrepreneurs why it's important to create a brand that people identify with and love.
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Critic reviews
At its core, It Takes A Tribe is a book about us. It goes beyond our ability to overcome obstacles and delves into how shared adversity is actually a powerful force in building deep, lasting bonds with others (SIMON SINEK, optimist and author of Start With Why and Leaders Eat Last)
Gripping - reveals what it takes to stand by your values (ADAM GRANT, Wharton professor and bestselling author of 'Originals' and co-author of 'Option B')
Like any great startup story, Tough Mudder's story is full of twists and turns. But It Takes a Tribe is also a thoughtful argument about what really drives business (RICHARD REED, co-founder of Innocent Drinks)
Convincing people to spend hours running through the mud is no easy task. Building a business where millions of people pay money to do this would be ridiculous. But Will Dean has done it, and this gripping book reveals what it takes to stand by your values and create an organization that stands for those values (ADAM GRANT, bestselling author of 'Originals' and co-author of 'Option B')
Will Dean has created one of the most original and inventive brands in the world, and his story will be valuable for anyone looking to change the rules of business (BRETT YORMARK, CEO, Brooklyn Sports & Entertainment)
Will's story - and his races - are proof that the obstacle is always the way (RYAN HOLIDAY, author of 'The Obstacle is the Way')
Will Dean is one of the most important leaders of his generation - boldly pushing back on our digitally obsessed culture to get us out of our comfort zones, into the mud, working as a team and discovering all sorts of potential along the way. It Takes a Tribe is loaded with brilliant stories, lessons and inspiration that will make you want to jump off your couch and go make an impact! (SARAH ROBB O’HAGAN, founder of Extreme You)
The power of internal motivation, great leadership, and team building. Will Dean demonstrates all this and more in It Takes a Tribe (BRANDON WEBB, former Navy SEAL, author of The Red Circle and Total Focus, and CEO of Hurricane Group)
This book shows that an entrepreneur with imagination and nerve can make a real difference by creating life-changing opportunities for thousands of people across the world (GENERAL (RETD.) SIR NICK PARKER)
The idea of Tough Mudder is not to win...but to have a story to tell
If you love Tough Mudder and are part of the tribe you'll probably love this book and most of the reviewers have, if you're in business and looking for ideas and insights, then as business books and biographies go, you may be disappointed
Was of limited use in understanding the business
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However on reflection this book just left me feel lacking it seemed to be a book not of inspiration which it could of been but sets of stories outlining why Will Dean is great and other institutions are wrong which to me goes against the ethos is discussing.
What this book is not is an in depth story of the creation of tough mudder or an insight into will dean and the founders but some nice small stories. Felt that it did not have the authentic feel to it which I was expecting.
I use this type of book as a cleanser between large volumes or different genres and this was an easy book to listen to and Elliot Hall narration was excellent.
Again I think what Will has created and his ethos and charitable contribution is amazing but found the book under whelming.
A bit Meh.....
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