Be Creative cover art

Be Creative

Essential Steps To Revitalise Your Life

 Preview
Get this deal Try Premium Plus free
Offer ends 29 January 2026 at 11:59PM GMT.
Prime members: New to Audible? Get 2 free audiobooks during trial.
Just £0.99/mo for your first 3 months of Audible.
1 bestseller or new release per month—yours to keep.
Listen all you want to thousands of included audiobooks, podcasts, and Originals.
Auto-renews at £8.99/mo after 3 months. Cancel monthly.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£8.99/month after 30 days. Renews automatically.

Be Creative

By: BBC, Bill Lucas, Guy Claxton
Narrated by: Bill Lucas, Guy Claxton
Get this deal Try Premium Plus free

£8.99/mo after 3 months. Cancel monthly. Offer ends 29 January 2026 at 11:59PM GMT.

£8.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £7.99

Buy Now for £7.99

LIMITED TIME OFFER | £0.99/mo for the first 3 months

Premium Plus auto-renews at £8.99/mo after 3 months. Terms apply.

About this listen

 Being creative is a state of mind. Techniques may help, though some, like brainstorming, can, surprisingly, do more harm than good. And the climate at work and play matters too. But essentially, creativity is an attitude. We either meet life's challenges with a spirit of adventure, or we keep trying to make it fit old habits that don't work any more. Creativity is not about what you do for a living, or how you dress. Accountants and receptionists need creativity as much as designers and song-writers. Creativity is not just for budding Mozarts and Einsteins. In uncertain times, we all need to be able to come up with fresh ideas, to sort out the good ones, and make them work. You don't want to move to Scotland, but I don't want to carry on in this dead-end job. Dad is getting frail, but the house isn't big enough to have him. We are afraid to let Sophie go to France, but she says that is "so not fair!" Creativity is about discovering other possibilities that we have not dreamed of yet. Be Creative is about how to grow the kinds of minds that think new things©2004 Guy Claxton and Bill Lucas; (P)2004 BBC Audiobooks Ltd Career Success Entertainment & Performing Arts Motivation & Self-Improvement Personal Development Personal Success
All stars
Most relevant
Ideas are excellent. In audio book form - I found the delivery dull and uninspiring. (I'm a great fan of Guy Claxton's ideas so was expecting a dynamic experience.)

good ideas, lousy delivery in audio format

Something went wrong. Please try again in a few minutes.
Mindfulness, intuition, experiential focusing, relaxed alertness. Lots of good stuff here. I found the guided exercises a little rushed for my taste but once you get the gist you can approach them in your own time.

Nice approach to creativity

Something went wrong. Please try again in a few minutes.
I've read books by both Guy Claxton and Bill Lucas, so guess I had a good idea of what to expect.
'Be Creative' is clearly set out and the narrative swaps between Guy and Bill. The content is no-nonsense, clearly given and highly practical.
Recommended if you want to give your brain a gentle nudge in the right direction.
Will be listening to this again and again.

No-nonsense, sound thinking and useful

Something went wrong. Please try again in a few minutes.