Product Design

This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.

When you have an idea for a new product, it’s a pivotal moment. This device of yours will enhance the lives of the people who use it, earn you extra money, and have a significant impact on the world. However, there’s much more to a successful product than the quality of the original idea. Why do some products fly off the shelves and others not even reach the market? That’s what this book will explain.

Product development is a team sport, but most companies don't practice it that way. Designers and engineers should be connecting with marketing, sales, customer support, suppliers, and, most importantly, customers. The Art of Product Design explains the rise of "Open Engineering", a way of breaking down barriers and taking advantage of web-based communities, knowledge, and tools to accelerate the design and manufacturing processes. It explains how to establish open flows of information inside and outside an organization.

Combined with the power of design thinking, these extensively researched best practices from some of the world's best design teams will help you nail the fundamentals of product design and do great work. This book includes: learn what the best teams know - that customer research is the base of successful products and companies; how product stories, journey maps, storyboards, and personas can build empathy and understanding; and more.

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. But anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner. 

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Listeners will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.

Design is everywhere. Take a look around you right now, and consider the products and services we use every day. You'll notice that our computer and phone operating systems, our web browsers, and the apps we use to work, order food, socialize, and even date have been designed by UX specialists to offer you the best experiences when using their products and services. Of course, not all online experiences are designed with our best interests in mind. That's exactly why UX design is such an exciting and rewarding field.

As data continues to grow and become more complex, organizations seek innovative solutions to manage their data effectively. Data mesh is one solution that provides a new approach to managing data in complex organizations. This practical guide offers step-by-step guidance on how to implement data mesh in your organization.

Transform raw ideas into market-ready digital products with this actionable UX design and product development framework. Whether you are commuting to a new tech role or bootstrapping a startup, mastering the art of solving real user problems is your ultimate competitive edge. Stop obsessing over...

Through interviews with successful product designers and inventors from around the world, and case studies of products from their local inception to their global success, The Future of Design will answer these important questions and provide a robust framework for activating innovative thinking that goes beyond Western approaches to creativity and innovation. 

So much passes us by, unnoticed. We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully-made object or stunning natural landscape? Yet this is when our spirits lift and our soul is restored. Designer Alan Moore invites us to rethink not...

Design is changing faster than most teams can comfortably absorb. Artificial intelligence is accelerating execution, expectations are shifting, and many UX and product designers are quietly wondering what their role will look like in the next phase of the industry. In Design Orchestrator, product designer Mike Newman explores what this moment really means for designers working in UX, product design, and digital teams.

As companies evolve to adopt, integrate, and leverage software as the defining element of their success in the 21st century, a rash of processes and methodologies are vying for their product teams' attention. In the worst of cases, each discipline on these teams - product management, design, and software engineering - learn a different model.

In Pierce the Design Fog, quality advocate and senior engineer Dianna Deeney reveals why 85% of companies struggle to get product development right—and how to fix it. Drawing from over 25 years in manufacturing, quality engineering, and cross-functional leadership, she shares practical methods for bridging the gap between concept development and engineering-ready designs. Using her ADEPT Team Framework and Concept Space Model, Deeney provides a repeatable process to unite diverse perspectives, surface hidden requirements, and define clear design inputs focused on user experience.

Stop losing sales to bad UX and transform your ecommerce storefront into a high-converting digital retail machine. Perfect for frustrated entrepreneurs struggling to scale a side hustle, this practical audio guide cuts through dense technical jargon. You will stop guessing why shoppers abandon...

Transform complex digital problems into intuitive UX design with this practical, mentor-led guide to product success. Perfect for focused upskilling during your morning commute, this comprehensive audio walkthrough shifts you from abstract theory into real-world tech industry decisions. Whether...

Stop losing users to confusing navigation and master UX architecture to build scalable, high-retention tech products. Whether you are navigating a messy startup roadmap or trying to align divided engineering teams, this clarifying audio guide delivers the exact mental models you need. Stop...

Master behavioral economics and business psychology to stop guessing and predict how people actually decide. Forget the myth of the perfectly rational actor; real human decision-making is messy, emotional, and driven by hidden cognitive biases. By understanding these mental shortcuts, you can...