Product Design

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. But anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.

When you have an idea for a new product, it’s a pivotal moment. This device of yours will enhance the lives of the people who use it, earn you extra money, and have a significant impact on the world. However, there’s much more to a successful product than the quality of the original idea. Why do some products fly off the shelves and others not even reach the market? That’s what this book will explain.

Dive into AI Meets UX: Designing the Next Generation of User-Centered Products, the ultimate audiobook for designers, product managers, developers, and AI enthusiasts. This step-by-step guide explores how to craft ethical, innovative, and user-centered experiences powered by AI. Discover the basics of AI technologies like machine learning and natural language processing, learn how to design for trust and transparency, tackle ethical challenges, and collaborate effectively across teams.

Product development is a team sport, but most companies don't practice it that way. Designers and engineers should be connecting with marketing, sales, customer support, suppliers, and, most importantly, customers. The Art of Product Design explains the rise of "Open Engineering", a way of breaking down barriers and taking advantage of web-based communities, knowledge, and tools to accelerate the design and manufacturing processes. It explains how to establish open flows of information inside and outside an organization.

This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

Combined with the power of design thinking, these extensively researched best practices from some of the world's best design teams will help you nail the fundamentals of product design and do great work. This book includes: learn what the best teams know - that customer research is the base of successful products and companies; how product stories, journey maps, storyboards, and personas can build empathy and understanding; and more.

Design is everywhere. Take a look around you right now, and consider the products and services we use every day. You'll notice that our computer and phone operating systems, our web browsers, and the apps we use to work, order food, socialize, and even date have been designed by UX specialists to offer you the best experiences when using their products and services. Of course, not all online experiences are designed with our best interests in mind. That's exactly why UX design is such an exciting and rewarding field.

The book is written for, and from, practitioners of design and development, and reveals a proven methodology for success. All of the case histories were recognized as both award-winning products, to include the prestigious Edison Awards, as well as successfully winning in the marketplace.

As companies evolve to adopt, integrate, and leverage software as the defining element of their success in the 21st century, a rash of processes and methodologies are vying for their product teams' attention. In the worst of cases, each discipline on these teams - product management, design, and software engineering - learn a different model.

This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Listeners will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.

Design Like Apple uncovers the lessons from Apple's singular approach to product creation, manufacturing, delivery, and customer experience. Learn how design can create a competitive advantage by delivering beauty, ingenuity, and charisma. Get guidance on how to nurture taste, talent, and a design culture at every level of your organization.

Whether you're a complete beginner or have some experience with digital products, this guide provides everything you need to create, launch, and scale your digital product business.

Here’s the cold, hard truth: Ideas are cheap. Product follow-through is where the money is spent and made. That’s where heroes are forged, and excellent product design sparks what eventually becomes major growth. Today, products need to grow their user bases...from scratch, again and again. This book is a guide to the vital work of shaping a product into its sustaining engine. It’s a design-focused companion to methodologies like product-led growth.

Despite the familiar limitations many User Experience teams face—budget and time constraints, lack of formal authority—UX practitioners are uniquely poised to provide strategic value to product organizations. This case study describes how we developed “Creative Bursts” to prove that our organization could look to its UX team for innovation leadership.

Design thinking is not a new idea. Companies like Apple and Amazon constantly apply the design thinking philosophy from developing new products to design services to serve their customers better. It is a time-tested strategy, and now you can apply it in your business to achieve spectacular outcomes.